Some people may find it monotonous to live the same day over and over again. However, in our everyday lives, there are many interesting things happening that often go unnoticed because they seem ordinary. Badmarket, on the other hand, finds infinite creative inspiration in the ordinary, connecting creativity with daily life.
Originally a design company, Badmarket was founded in 2016 with the goal of injecting youthful energy into the aging trend market, aiming to express diverse ideas freely. In addition to its stores across China, the brand also organises various themed pop-up events to provide the public with unique consumer experiences. Not only does this allow the brand’s team to continuously unleash their creative ideas, but it also allows everyone to experience the concept that humour and fun can be found everywhere.
Furthermore, the brand takes into account both creativity and cost-effectiveness, striving to provide consumers with a pleasant and affordable experience in all aspects. By discovering various interesting inspirations in daily life and sharing them with the public through their creations, Badmarket hopes to bring joy and surprises to ordinary daily life through creativity.
Before having Badmarket, the company business was focusing on design. What inspired you to create the brand and named it as “Badmarket”?
MIAO: When we were a design agency before, we always had a lot of interesting and excellent creative ideas in our mind. But, most of the customers couldn’t accept them so we decided to develop these ideas on our own platform, At that time, offline business was generally expensive, and the brand aging was severe. We really wanted to create a collective brand that met the aesthetic, values, and spending power of young people.
What is the concept of your brand and what kind of message that the brand would like to carry out? Moreover, what is the aim of creating Badmarket?
MIAO: An interesting soul. Removing disguises and having a relaxed sense of humour is our core expression.
How would you describe Badmarket in a sentence?
MIAO: Badmarket is a bad market.
Badmarket is curating and selling a lot of brands coming all over the world. What is your standard or criteria when you are selecting those products? And, how do you adjust the brand to match with the customer’s desires and requests?
MIAO: Interesting design and price-quality are important selection criteria. As far as possible, we will put products on store shelves to test, and make adjustments based on sales data.
Since 2018, Badmarket has established its own brand, could you please share with us the reasons that driven you to create your own brand?
MIAO : When creative inspiration comes, we need a medium or platform to release them.
When opening new branches, do you have any concern and consideration, for example location, market position etc? How would the brand express its characteristics and uniqueness?
MIAO: We will consider the city, geographical location, passenger flow, and other factors, and look for some relatively personalized venues to ensure that incoming consumers are our target target audience.
The interior, display, showcase in the shops & events are so interesting! Besides, every event has its own theme, for example convenience store, laundry shop, wet market etc. How do you come up with these themes? What kind of experience that you want to bring to the customers?
MIAO: These interesting themes mostly come from casual chats among our team members. If someone finds something interesting, we’ll jot it down as a future creative inspiration. We hope to offer consumers the experience that humour and funny are all around, and creativity is everywhere.
Badmarket has been cross-over with different brands. Do you have any ideas or requirement when collaborating with the brands?
MIAO: In brand collaborations, our primary consideration is that both brands will benefit from it. Secondly, we prefer to choose partners who are open to creativity.
Badmarket is really popular among teenagers & young people. What kind of feeling you have in mind when customer are shopping and experiencing in your shops/events?
MIAO: It must be a relaxed and enjoyable experience: music, products, prices, the environment, etc., should all contribute to a pleasant atmosphere.
The living method keeps on changing in our world which more and more people are preferring online shopping. Could you share you opinion about this changes and which way would you prefer to go with (online or offline)?
MIAO: Firstly, online sales are just one of the sales channels or means. We don’t completely reject online sales, but we still hope to put more effort into offline because we believe the experience is more important to consumers, and offline is where we can maximize brand experience.
In recent years, sustainability is becoming a main concern when doing creation & business. What do you think about the concept of sustainability and how to apply it to your brand and creation?
MIAO: Badmarket has been practicing the concept of sustainable development over the years, such as using eco-friendly materials and recycled items as props to greatly simplify store decoration styles, focusing on product creativity to enhance product quality, and simplify product production, using kind and down-to-earth creativity to arouse people’s attention to things around them, are all the best expressions of sustainable development.
In these few years, we are facing a lot of changes and difficulties in our life. What are the challenges you encountered and could you share what is your future plan?
MIAO: Although our brand is constantly innovating and daring to try new things in creativity, we tend to be stable and conservative in development. We hope to build the brand step by step, extend the brand’s lifespan, and be a long-term oriented brand. For future planning, we first priority is to focus on ourselves, ensure steady creative output and product quality, and then choose higher quality channels.
We hope to build the brand step by step, extend the brand’s lifespan, and be a long-term oriented brand.
MIAO, Founder of Badmarket
