In this issue, we welcome FUTUREMADE STUDIO(FTMD.), a streetwear brand from Malaysia. #Wear to better self is FTMD.’s tagline for all the customers. FTMD. hopes their garment is able to pair with as much pieces and styles as possible. Instead of just following trends, the brand’s inspirations comes from every members there, and decides themes during having fun talking, sharing with each other. The collaboration with Reebok is the result of their imaginations and creativity.
Tunway: Futuremade Studio is a channel for us to share our interests, and express the idea we have for our clothing, experimenting with fabrics, designs, and silhouettes. Also, a portal for our audience to experience an outdoor aesthetic even when living in the city.
Tunway: A movie, Back To The Future, was the inspiration because I love sci-fi movies and that’s one of the earliest I watched. The brand was initially a fun project back in university, I thought it would be cool to have a customised crew tee. I started creating pieces of my own; the rest is history. Honestly, I have no idea that it would last this long.
Tunway: I look at the global trend as a whole, as well as my interest in activities such as camping. I had the opportunity to visit Taiwan after 4 years, and things have changed a lot. Visited friends in the same industry and they are making waves, such as plain-me, Goopi, Wisdom, and Yangi. I’m happy for them, also I would take that as a positive competition. It motivates me personally, and FTMD. to improve.
Tunway: By having fun! Everyone in the team is given a voice to share their ideas, and from there we collect thoughts and play around with them. You’ll never know what you’ll get. Talk about the most ridiculous idea and boiled it down to something doable. A recent example would be the Reebok collaboration, we went to space.
Tunway: As mentioned above, we got the idea by sharing our thoughts. The upcoming 22FW is mainly inspired by a puzzle game. While we are thinking of ways to introduce more about our mascot, Morris, this theme fits the assignment. We have more graphics this time, and the best part is, surf shorts are on the list. Another exciting drop is the Reebok collaboration, launching soon!
Tunway: The hard truth of running a fashion brand, design and marketing are just a small part of the brand. It took me a while to manage the company funds, build a team, and set a future. I am still on the learning curve after all these years.
Tunway: The more you do, the better you will be. Even if you fail. People tend to get stuck at the planning stage, you will need to execute in order to make things work. Even if things went haywire, it is part of the lesson.
Tunway: Wear to better self (#WearToBetterSelf), is a tagline that we use to encourage our customers to have fun styling pieces not just from the newest collection, but versatile enough to pair with pieces from the previous collection or items of their own possession. Of course, we hope it brings confidence to anyone who wears it, and if they bought it for a specific occasion, I hope the garment serves its purpose.
Wear to better self (#WearToBetterSelf)
