In this issue of ASIAN VOICE, we welcome INTIQUE, an innovative fashion brand hailing from Hong Kong. Angie Wong, the founder of INTIQUE, fueled by a wealth of brand new and creative ideas, finds her creative freedom actualized through INTIQUE. The brand’s expertise lies in seamlessly blending contemporary trends with timeless designs, embodying an aesthetic philosophy that caters to customers seeking enduring appeal in their wardrobes. With its classic simplicity and youthful designs, INTIQUE provides a comprehensive and personalized fashion choice for those who embrace it.
Angie: I was part of the Product Development team of ATSURO TAYAMA and Buying team of MOUSSY, from which I came up with numerous ideas in developing and managing a brand. But there are always some contraints and you just can’t do whatever you want. That’s when I decided to start my own brand which I could be relatively free to develop and implement all my ideas.
“INTIQUE“ is a combination of “IN season“ and “anTIQUE“. I wish to infuse vintage elements into the ever-changing fashion trends so that the clothes we bring to our customers are long-lasting which they can actually wear for seasons.
Angie: As mentioned, we wish to present the beauty of the old and the new through the sparks created when mixing vintage and the latest trends.
Angie: We value the importance of our size specification as we wish to highlight the body silhouette of our customers. I would imagine an INTIQUE woman to be a self-loving lady who is confident in her body.
Angie: We do trend research and arrange overseas trips with our designers to discover the latest trend and technology in colors, fabrics, silhouette, etc. This is how we get inspirations for our theme boards of each season.
The upcoming FW23 collection will be something referenced to sports. It will be about flex-leisure, outdoor-proof layering, winter sports, outdoor utility, as well as some of our signature elements.
Angie: I think the utility trend has been one of the most prominent trends in Hong Kong in recent years. Although we have been known to our fans for our feminine style, we are trying to include outdoor / workwear elements in our upcoming FW23 collection. Of course it won’t be a total shift in style – we will just add the fabrics and details of the utility trend and present the collection in the INTIQUE’s way.
Hong Kong was the leader in textile manufacturing and clothing industry in East Asia back in 1960s. Sadly the leading position has been taken over by other countries like Japan and South Korea. I hope more and more young Hong Kong designers and brands will join the industry and together bring Hong Kong back to the spotlight.
Angie: There are actually many, but I would say the biggest challenge is finding the right balance in everything you do, such as personal style vs commercial value, price vs good value for money (in customer’s perspective), benefits of employee vs benefits of the company, administration vs operation. The list could go on and on but what I’m trying to say is it’s always difficult to achieve a win-win situation, but this is exactly what matters the most when you’re trying to take the brand to the next level.
Angie: Trial and error – cliché but true. Never stop trying and don’t be afraid of failure. Each failure means a learning opportunity and one step closer to success.
Trial and error, cliché but true.
