“We believe that the world of fashion and clothing should not operate with boundaries” Interview with HYST

In this issue, We feature on HYST, a selected shop from Taiwan. It has a penchant for vintage military elements and contemporary designer brands. From the HYST’s own brand, PROTOTYP, we can see many 3D, race, airplane, elements, and so on. The brilliant combination of fashion, advanced technology and art, photography expresses HYST’s fashion attitude.

Nana: Could you please introduce HYST and talk about why did you create it initially?

HYST: Established in 2012, the shop was founded with an affinity for vintage military elements and contemporary designer brands. Since embarking on this journey through fashion, we have come upon the very essence of our personal style–striking a fine balance between classical silhouettes and cutting edge techwear.

Nana: What kind of experience do you want to bring to customers when they are shopping from HYST shop? Is that connect to the brands selected and promoted?

HYST: Q1 is what influences our buying, with a visible strand of strong, dynamic streetwear running through our selections, but also present are sharply tailored ensembles.

We believe that the world of fashion and clothing should not operate with boundaries, and it is with this unbounded mindset we mix and match vintage, retro-styles, military techwear, emerging from these depths a hysteria (ORIGIN NAME FOR HYST SHOP) of clashing styles that continues to deeply fascinate us and our customers.

Nana: Why did you decide to build the own brand, PROTOTYP and what are
some inspirations behind it?

HYST: There are basically two reasons. The first comparison is to think from the perspective of the store. As the price range of brands in the store continues to increase, the threshold for shopping in the store has also been relatively raised. Therefore, we need to introduce brands with a relatively medium price.

Another reason is that the agent’s previous background is related to technology, so I want to reinterpret the clothing brand with relevant aesthetics.

Nana: Could you share us the most impressed collaboration or any other work
experience HYST have ever done before?

HYST: PROTOTYP Racing Department Special Project Video “Teams and Prototypes”. It is our first attempt to use the combination of 3D modeling and real people to shoot a short concept video.

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Nana: Can you tell us about some of the most challenging experiences you have
had during the process of building your store?

HYST: There are two challenges and difficult things the we’ve faced. One is the professional talents needed when the store is expanded, and the other is the continuous and stable update of clothing and information.

Nana: Do you have any advice for our readers who are seeking to find a way to
build a select store just like “HYST”?

HYST: Enthusiasm is definitely the most important, but given the current time and space background,  retail store should will be the next step that can be considered only when you have a basic flow on internet, so managing internet traffic first would be my first suggestion.

Managing internet traffic first would be my first suggestion.

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