“We aspire to design women’s wear that embodies an extensive range of women’s lifestyles, surpassing the confines of conventional clothing.” Interview with Jill.SN, the founder of Seivson

In this issue of ASIAN VOICE, we welcome Seivson from Taiwan, which emphasis strongly on women’s empowerment with its ironic structural designs. As a women’s wear brand, Seivson is dedicated to pushing the boundaries of conventional fashion and embracing diverse lifestyles, expressing femininity in its own unique way.

Due to the designer’s long-standing presence and efforts in Tokyo, the brand unveiled its 2023 collection once again in Tokyo collection. As a part of showcasing the brand’s narrative, Seivson also invited seven women who have been actively working in Japan to don their garments and wander through the bustling streets of Shibuya, Shinjuku, and the iconic area in front of Meiji Shrine, manifesting their strength within the vibrant cityscape of Tokyo.

Nana: Why did you decide to build your own brand and named it “Seivson” initially?

Jill.SN: The name is derived from the French word “Nosvies,” meaning “Life,” and transforms into Sabeson. To transcend the boundaries of life, We aspire to design women’s wear that embodies an extensive range of women’s lifestyles, surpassing the confines of conventional clothing.

Nana: How do you describe Seivson in three words?

Jill.SN: Femininity, sexiness, fashion style.

Nana: What do you imagine a woman wearing Seivson to be like in your mind?

Jill.SN: Charming and powerful.

Nana: How do you come up with every collections, and is it possible for you to share a little bit about the next collection?

Jill.SN: Imagining the life story.

Nana: How was your experience in Japan before starting Seivson? What sets the Japanese fashion industry apart from other regions?

Jill.SN: Japanese fashion is a mature market known for its freedom and unique style. I have presented my work multiple times in Tokyo, and through these experiences, including interactions with Japanese designers, I have encountered various surprises and inspirations. I will continue to strive for further development in Japan.

Nana: What are some of the most exciting trends and developments you’re currently seeing in Taiwan that you’d like to share with our readers?

Jill.SN: The fashion industry in Taiwan is still in its early stages compared to Japan, and currently, many people prefer fast fashion. For brands, it is seen as a challenge, and they are looking forward to it with excitement.

Nana: The brand was established in 2017, and the first season's work Spring/Summer 2018 collection has attracted much attention. Despite gaining attention and establishing a stable sales foundation early on, were there any significant challenges you faced while building Seivson?

Jill.SN: The balance between designs for fashion shows and ready to wear, as well as the expression of fashion culture.

Nana: What advice would you give to aspiring designers about how they can differentiate themselves in this competitive space?

Jill.SN: Having a competitive edge compared to other brands is crucial. In the rapidly evolving landscape of today’s world, the advancements in AI surpass my wildest imagination. I highly recommend that aspiring designers embrace fresh challenges in order to uphold their competitive edge.

Embrace fresh challenges in order to uphold their competitive edge.

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