In this issue of ASIAN VOICE, we feature rundownyouth, a streetwear brand from Thailand, which keeps the close eyes on the trend and apply it to every collections in their original way. It wonderfully balances the style of streetwear and luxury through persist in maintaining the quality, as well as the customer experience in a high level. “Enjoy your rundownyouth!”, Ans said.
Nana : Can you give our readers an introduction to rundownyouth at first?
Ans : Rundownyouth is up-to-date fashion regarding mixing between street wear and luxury. Our products can be worn by both genders with the concept of “the less is more ” & “plain but cool”. Make our branding to be something that everyone should have in their closet.
Nana : Why did you decide to name it “rundownyouth”?
Ans : Because the word “rundownyouth”when put together makes you feel like a teenager, perfectly with street style. When combined into one word the best in town.
Nana : What has influenced the creation of the brand and the pieces designed for your brand?
Ans : I would say it’s fashion. I catch up with the trends all the time to make this brand for everybody who wants the luxury style, but in an affordable price.
Nana: How do you come up and decide on the themes for your collections?
Ans : Following the time, fashion. We want to be a street brand that can fit into everyone and everyday life, but in the meanwhile, based on rundownyouth style.
Nana: Is there a particular artist, movie, place etc. that you would recommend our readers to check for inspiration?
Ans : Actually, everything around us is an inspiration no matter what. Everything is fashion or art which we try to learn and develop ourselves to be the one street brand to design products for customers to have fun with our stuff when you wear it. Because life is how fashion show the world, and life is your runway. Enjoy your rundownyouth!
Nana: Can you tell us about some of the most challenging experiences you have had during the process of building your brand?
Ans : Our branding started in 2015. At that time, the street branding wasn’t as much as today. Every step of making a product comes out with all the challenges. Such as Finding materials or finding the best factory. Because we want our products to be high quality and to have value as well. We hope that all customers who wear our clothes would look the best, therefore we are extremely meticulous in production.
Nana: Do you have any advice for our readers who are seeking to find a way to build an eye-catching and innovative brand like “rundownyouth”?
Ans : Lastly, I would say don’t think too much, just do it. In the progress of practice, learn and listen. One day, success will come to you. When encountered difficulties, don’t forget the why you want to do this initially, and answer it clearly. You must believe that you always want to do it the best!
You must believe that you always want to do it the best.rundownyouth