In this issue of ASIAN VOICE, we feature GENTLE WOMAN, a brand from Thailand that strives to empower woman with their clothing. As the brand continues to get bigger and expand its presence through Asia, we interviewed the brand to talk about the brand’s thoughts on the current Asian fashion scene along with where their take their inspirations from.
Nana : Can you give our readers an introduction to the brand, GENTLE WOMAN?
GENTLE WOMAN : GENTLEWOMAN is a Thai brand, empowering women to be confident and to be
fun out of the beauty box. Established in 2018, the brand currently has 15 stores located in
Bangkok metropolitan area and has had successful collaborations with leading Thai designer brands and artists.
We strive to bring attractive fashion with infinite styles and in-house fabric design to modern woman who own independent attitude to express her unique lifestyle and vision through fashion.
We aim for our customers to embrace themselves with our weekly new collections and GENTLEWOMAN Club line which artfully plays with GENTLEWOMAN Logo on items to give effortless look designed with the concept of being an essential everyday item.
Nana : Why did you decide to name it “GENTLE WOMAN”?
GENTLE WOMAN : The initial thought of our brand is to build something that can empower women with
confidence in their own ways, make them feel free to express and have fun with themselves. The name GENTLEWOMAN reflects these qualities, this is why we chose this name.
Nana : What has influenced the creation of the brand and the pieces designed for your brand?
GENTLE WOMAN : Every element we take from the current environment as our designer team likes to stay on
top of them; whether its fashion trends, art, music or movies. We also navigate on what our customers or women would want and translate that into designs that we feel will empower women.
Nana : Can you tell us about some of brand values?
GENTLE WOMAN : We truly believe in empowerment and in what we portray, it adds value and create a small
movement for living life with a purpose.
Nana : What are some of the thoughts you have about the current Asian fashion industry?
GENTLE WOMAN : It’s a fast-moving industry and is growing with its own paths in each subculture of the
consumption that is now not demographics wise, but a lifestyle of each group. It is a trend
that occurs in the subculture.
For the future, we think it would be great if there were options for customers in each subculture to express themselves to the fullest. We hope to see everyone accept and be more open to fashion. Let’s support the Asian power to be stronger and go further together in this industry.
Nana : What are some of the challenges you have faced during the course of building your brand?
GENTLE WOMAN : We already have the mood & tone or the overall style that we want to portray, so when
completing a collection, with already pieces in mind, the initial mood & tone will be illustrated throughout the whole collection vividly.
Nana : How do you come up with the themes for each season?
GENTLE WOMAN : We already have the mood & tone or the overall style that we want to portray, so when
completing a collection, with already pieces in mind, the initial mood & tone will be illustrated throughout the whole collection vividly.
Nana : Is there a particular artist, movie, place, book that you would recommend our
readers to check for inspiration?
GENTLE WOMAN : Whether it’s the artist, an individual or place, we believe they all express their stories
through a point of view and present in diverse angle. We highly admire the work of these artists whom we have collaborated with ‘Julie Baker and Summer’ – She expresses herself through vibrancy, unadulterated
spiciness and imperfections. Taking the things from the current situation like Feminism or politics as driving forces in her creations and drawings that comes from social movements.
‘Give me museums’ – The artist represents indulgent in relaxation and the beauty of nature. Also conveying softness and comfort to the eyes of people who sees their work. Emphasis on bright colors, cool tones.
Also, ‘Pomme Chan’ – A highly creative artist that takes the mixture of surrealism with femininity into her work. She produces various types of works including home decoration, little products, patterned clothes etc.
Nana : Do you have any advice for our readers who are seeking to find a way to build a brand like “GENTLE WOMAN”?
GENTLE WOMAN : Find your own uniqueness and keep replenishing it. When we first started out, we barely
got any transactions. But we continued to do what we believe in, kept it consistent, did it every day, until people started to appreciate it.
Whether it’s the artist, an individual or place, we believe they all express their stories through a point of view and present it in a diverse angle.”
gentle woman
