In this issue, we welcome Studio Doe from Taiwan. Studio Doe possesses the unique and undefined aesthetics with a brilliant balance of practicality and decoration. It takes inspirations from the color scheme, the proportion between objects, and the appropriate white space of spacial designs, photography and so on. Studio Doe also attach importance to solve the wearing problems of customers based on the founder’s own ones by sophisticated design process.
Nana: Could you give us an introduction about Studio Doe.
Studio Doe: Studio Doe was founded in 2013. We hope to create clothes for independent and confident women who are curious and passionate about life. We specialize in fabrics, silhouettes and delicate workmanship. From design to production, we aim to create a classic wardrobe that will stand the test of time. We hope that you and I can effortlessly display our fashionable attitude in every moment of our lives.
Nana: Why did you initially create the brand and name it “Studio Doe”?
Studio Doe: The team uses the real life of modern women as inspiration to create clothes that are close to life and easy to match. Doe has the connotation of female animals, such as female deers and rabbits, which portrays women’s gentle yet firm, sensual yet strong temperament and expresses unique female strength.
Nana: What is your impression of the current fashion in Taiwan and what do you think has influenced it? Has any Taiwan fashion trend has influenced your brand?
Studio Doe: As times change, I find that KOLs and KOCs have become key players in influencing fashion and trends in Taiwan. By sharing their products and daily lives, they accumulate trust with their fans.
In the process of building my brand, I was most influenced by the feedback from consumers, not only evaluating the general public’s opinions, but also coming up with more detailed and wearable items based on my own personal dressing problems.
Nana: How do you come up and decide on the themes for your collections?
Studio Doe: At the beginning of each season’s theme development, the Development Department will first conduct a large amount of data collection, not only follow the fashion trend but also insist on the brand style. Summarize the color and material that meet the market demand, and solve the wearing problems and draw the design by hand with matching fabrics to come up with a simple and practical design.
From the finished design, we select the items suitable for development, communicate with the pattern maker about the details and the expected planning In the process of trying on the sample clothes, we actually feel the texture of the fabric and the comfort of the fit. We hope to provide consumers with better shopping choices.
Nana: Is it possible to let readers know a little about your next drop (collection)? If so, what has inspired the theme and the pieces in them?
Studio Doe: In September 2022, the tenth anniversary of Studio Doe, we have adopted Golden Hour, the softest moment of the day, as the main axis of the collection. Golden Hour, the softest moment of the day, is the main theme of the collection, expressing Studio Doe’s different clothing styles.
In line with the theme of the 10th anniversary of Golden Hour, three limited-edition clothes with Heat Tag are launched. The special materials are used to present the light and shadow changes of the sky, just like Golden Hour. The Golden Hour represents the most beautiful moment of the day. With the change of temperature, the ink color changes, hoping to bring you unique aesthetics and different appearance changes.
Nana: Is there a particular artist, movie, place, trend, book etc. that you would recommend our readers to check for inspiration?
Studio Doe: I like to look for inspiration from spacial design, such as the color scheme, the proportion between objects and objects, and the appropriate white space. I am fascinated by the way many designer furniture brands are able to produce extremely recognizable designs and various delicate details under the minimalist basis.
Photo books and Instagram are also channels for me to get inspiration. In addition to finding inspiration in light and shadow, atmosphere and composition, I also collect the works of different photographers as a way to cultivate my sense of beauty, especially the works of Juergen Teller, where the realism under the lens deeply conveys the uniqueness of an individual.
Nana: Can you tell us about some of the most challenging experiences you have had during the process of building your brand?
Studio Doe: After repositioning the brand last year, Studio Doe has entered a new business model. For me, the most challenging experience was striking a balance between staying true to the brand’s original vision, solving consumer problems, and fashion trends. In addition to spreading our ideas through internal work, we also need to keep a keen eye on the market.
The mainstream of Taiwan’s womenswear market is to be girly or Korean style. Studio Doe’s simple and streamlined style still tends to be niche. We put a lot of effort into communicating our brand core values to consumers, not only through clothing to show the effortless fashion sense, but also to extend the style to various lifestyle accessories to create a living in style attitude for the customers.
Nana: Do you have any advice for our readers who are seeking to find a way to build a brand just like Studio Doe?
Studio Doe: In fact, I’ve been a fan of Western’s streamlined style since a long time ago, especially the neutral colors and loose cuts that don’t emphasize the curves of the body. I was once told why girls wearing like an uncle.I realized that I’ve been sticking to my own style. After the transformation of Studio Doe, this has become the most important thing I want to convey to the consumers.
Studio Doe is a brand that does not want to be defined and pursues its own unique style to me. I would like to tell the readers who want to create a brand that before selling, finding the core value and positioning of the brand is the most important thing!
The only way to solve the problems consumers encounter in their lives is to think about the WHY before designing, so that we can not only launch products with quality, but also give deeper additional value.
The only way to solve the problems consumers encounter in their lives is to think about the WHY before designing.studio doe