In this issue of ASIAN VOICE, we feature OFFSET STUDIO, an unisex select store from Taiwan, which gathers diverse unisex brands all over the world. Established in 2017, it now possesses its own brand OFFSET MADE and WHATEVER STUDIO. Confidence is what OFFSET STUDIO values a lot for its customers.
Nana: Please give us an introduction to the brand/store, OFFSET STUDIO.
OFFSET STUDIO: We have established from 2017 and started with one-man studio, the initial concept of OFFSET STUDIO is bringing some famous Korea brands and uni-sex styles into Taiwan because we highly love the Korea fashion and the quality of clothing, hope to make more people wear oversize Korean fashion and enjoy it. We sell Korea brands like Raucohouse, AAKE, Holy in code, Mahagrid, Vivastudio, Markgonzales etc…
Recently, according to the more styles and fast fashion brands come up, our customers prefer diversified brands from other countries. So we bring some China brands such as HYPERBASIC and TURNTHETABLES into Taiwan and introduce to our customers, the brands are affordable and the quality is also perfect. The response are overwhelming beyond our imagination.
Also, we sincerely wish we can offer more and more affordable and design-inspired items to our customers, we start to design and produce our own brands (OFFSET MADE and WHATEVER STUDIO), the concept is adding our favorite element into design and pay attention to the layout of clothes, make everyone who wear our clothing feel cozy, fashionable and confident. Until now, our team has 12-15 members and we have online store (official website and Shop store showing in our Instagram @offset_studio) and off-line store in New Taipei city, Banqiao Dist. Wish we continue to grow up fast and let more people know who we are and what we offer.
Nana:Why did you initially create the brand/store and name it “OFFSET STUDIO”?
OFFSET STUDIO : It’s just an inspiration that set off means go on, if we have dream, we must go on and chase it, then we make a little change to the word “set off”, the name “offset”come up.
Nana: What has influenced the creation of the brand/store ?
OFFSET STUDIO : I think our customers are the biggest influences for our brands, we take seriously on customer’s feedback, and interact with them often, every suggestion is very important to us. Besides, we do a lot of researches about international fashion and we love Korean drama and movies, sometimes we got the ideas to be used in our design.
Nana: Can you tell us about some of the most challenging experiences you have had during the process of building your brand?
OFFSET STUDIO: The first one is 5 years ago, it’s only a few people wear oversize style in Taiwan, from the beginning of our brands, it’s difficult to persuade them to try this new style, so we take 2-3 years to let people open mind to try oversize T-shirt and pants. The second one is covid-19 pandemic, so many people have influenced by covid-19, we can’t even go out for shopping, we can only stay at home. The period was so difficult to run an off-line and on-line store, nobody wants to purchase new clothing at this difficult time.
Nana: How do you come up and decide on the themes for your collections?
OFFSET STUDIO: As we share at Question 3, we got some ideas from our customer’s feedback, and we do so many researches about international brands and love Korea movies and dramas. The most important point we decide the collection is affordable and good quality and unique design.
Nana: Is it possible to let readers know a little about your next drop (collection)? If so, what has inspired the theme and the pieces in them?
OFFSET STUDIO: The next drop is our own brands, OFFSET MADE and WHATEVER STUDIO, will launch many new design T-shirt, shorts and jackets which adding the best elements into, such as puppy/cats love, font deformation, colorful and best layout of clothes.
Nana: Do you have any advice for our readers who are seeking to find a way to build an eye-catching and innovative brand like “OFFSET STUDIO”?
OFFSET STUDIO: To build a new brand needs time and innovation, the best way is persistence. Don’t forget to focus on customer’s feedback, offer good service and new design items. Try hard and be patience.
Nana: What kind of experiences that you want to bring to customers when they are wearing and buying closes from OFFSET STUDIO?
OFFSET STUDIO: We have been working hard to provide the best shopping platform to customers, we hope everyone feel more confident when wearing our clothing, the unisex style we offer is affordable and suitable for most people, also, the quality is perfect, you can purchase it without hesitation.
To build a new brand needs time and innovation, the best way is persistence.OFFSET STUDIO