In this issue of ASIAN VOICE, we feature EASTHOOD, a brand from Indonesia. With a clear image and theme, EASTHOOD proves its presence within the Asian streetwear world. In this issue, we look into what kind of influences the brand has had and the future outlook on its continuing journey.
Nana : Can you give our readers an introduction to the brand, EASTHOOD?
EASTHOOD : Easthood is a clothing brand based in Bandung, Indonesia, founded in 2002 by Dan Rachmad. The founder has a great interest in things that related to motorcycles and also, Easthood product
design always take concept of military, motorcycle and outdoor.
Nana : Why did you decide to name it “EASTHOOD”?
EASTHOOD : Based from community in our city, Easthood has the meaning “Family” and also we have the purpose to establish and enhance good relations and realize the kinship between the company and the surrounding community.
Nana : What has influenced the creation of the brand and the pieces designed for your brand?
EASTHOOD : The things that influenced our team Easthood is street culture, automotive, and music
especially Rock a Billy, Jamaican Sounds, Punk and Metal.
Nana : What are some of the challenges you have faced during the course of building your brand?
EASTHOOD : The most challanging experience is from make a moodboard of the concept, development a product untill the product delivered to consumer, there is always a new challange for us.
Nana : How do you come up with the themes for each season?
EASTHOOD : We grew up with music, film, and community things also from there the idea of the design of collections come out.
Nana : Is it possible to let readers know a little about your next collection?
EASTHOOD : New collection its called “Necrotic Geographic” and the story behind the collections is outdoor stuff that we can used multifunctional from hiking untill daily activities.
Nana : Is there a particular artist, movie, place, book that you would recommend our
readers to check for inspiration?
EASTHOOD : Our inspirantion in Movies is Death Proof, Pussycat Kill Kill and Suburbia and in Music we
had Motorhead, Black Flag, and Black Sabbath.
Nana : Do you have any advice for our readers who are seeking to find a way to build a brand like “EASTHOOD”?
EASTHOOD : Little word from us is “Don’t follow the trend, just make the trend” its means just be yourself, don’t be anyone else.
We have the purpose to establish and enhance good relations and realize the kinship between the company and the surrounding companyeasthood