In this issue of ASIAN VOICE, we feature LUSIVE WORKSHOP, a brand that combines the looseness of the 90s designs along with the simple yet delicate designs of the 21st century. Talking to us about the importance of paying attention to everything around you, we are able to see where the brand takes its inspirations.
Nana : Can you give our readers an introduction to the brand, LUSIVE WORKSHOP?
LUSIVE WORKSHOP : The brand is building around vintage style by reshaping the turn of the century with royal elements. We combine late 1990s loose silhouettes with simplicity touch of the early 21st century. The spirit of eclectic absorbing new and old runs through the whole design concept.
Nana : Why did you decide to name it “LUSIVE WORKSHOP”?
LUSIVE WORKSHOP : The identity of LUSIVE was developed from the word ”Exclusive”, by removing text EXC to represent the idea of sharing the creative concept of the brand with every individual. LUSIVE has two individual characteristics, LUSIVE main line and LUSIVE WORKSHOP. LUSIVE main line has drawn the wild style and extravagant detailing on the essence of retro and also carries elements of the future. LUSIVE WORKSHOP initiative upcycling focus, using deadstock materials to mix the fabrics to create something new.
Nana : What has influenced the creation of the brand and the pieces designed for your brand?
LUSIVE WORKSHOP : This is related to my experience when I was studying in London, England. I like to go to local gig and party; this experience has given me a far-reaching impact. I was always inspired by people around me; we listen to the same music, go to the same parties, and have discussions and in-depth research together. I found new inspiration from many conversations. Inspiration from life is the most convincing to me. Through the carrier of clothing, being able to come up with new ideas and different insights into every season is what I have always wanted to accomplish.
Nana : What are some of the challenges you have faced during the course of building your brand?
LUSIVE WORKSHOP : When it comes to marketing, there is no easy button, we continue to look for suitable
channels. Our focus is to find out a module which can reflect brand image and attract target audience. I believe the most important thing for brand loyalty is to engage and devote to the design, feel the real appearance, touch and taste of our clothing.
Nana : How do you come up with the themes for each season?
LUSIVE WORKSHOP : It could be one of scenes in a movie or TV series. I really like English drama called “The
Crown”. I always enlighten by the set design and cinematography. Through the story line, the connection between modernity and history which has similar concept to Lusive’s appeal.
Nana : Is it possible to let readers know a little about your next collection?
LUSIVE WORKSHOP : The new season will be cooperating with Taiwanese photographer Yung Hua Chen. The way
she handles soft lines and strong light to fusion the shadow texture making you feel like in the scene of Movie “In the Mood for Love”. The theme of new season will be “Flowers”. Through her vision, the collaboration with Yung Hua Chen will offer amplify the free-flowing expression central to both art and clothing.
Nana : Is there a particular artist, movie, place, book that you would recommend our
readers to check for inspiration?
LUSIVE WORKSHOP : Antony Gormley , barbara hepworth , Harmony Korine , Ari Marcopoulos Gangster and biography genre movies are the ones I watch most often, for example, Goodfellas, The Irishman , Crows Zero , The King’s Speech , Darkest Hour ，Donnie Brasco. And London for sure is always on my top list.
Nana : Do you have any advice for our readers who are seeking to find a way to build a brand like “LUSIVE WORKSHOP”?
LUSIVE WORKSHOP : Brand has always been a media about group cooperation and self-discovery. Being honest with yourself will create a new vision and see bigger picture.
I was always inspired by people around me.LUSIVE workshop