In this issue of ASIAN VOICE, we feature SIRLOIN, a unique band with home wear and underwear in its core. SIRLOIN allows us to see how we can draw our inspirations from the most smallest things in life and the themes that can be hidden within.
Nana : Can you give our readers an introduction to the brand, SIRLOIN?
SIRLOIN: SIRLOIN is a sense of humor and love for the small sarcastic moments of everyday, personal stories of everyday products. The beauty of a perfect tailored American tee, stained men’s briefs, the lousy home sweat etc. We spend a lot of time perfecting those small yet crucial details of our home wear staples. We see the brand as a tool to discuss bigger/deeper topics in an easy and witty way. We call it “Stupid elegance”
Nana : Why did you initially create the brand and why did you decide to name it “SIRLOIN”?
SIRLOIN: We found it charming because it sounds really fancy but simply put, it means a piece of meat, there is a myth that it was an old British king that gave the SIR to the LOIN because he was impressed by the taste of this piece. The value of things is in the eyes of the beholder… Since underwear is the core product of the brand, we liked the idea about having something meaty, a sexy cut.
Nana : What has influenced the creation of the brand and the pieces designed for your brand?
SIRLOIN: “But I think truths about society and human existence can be approached in different ways. You don’t always have to be deadly serious. Sarcasm and humor can help you see things in a lighter vein.” –Erwin Wurm [as a quote that has inspired the brand]
Nana : Can you tell us about some of the most challenging experiences you have had during the process of building your brand?
SIRLOIN: The best and most difficult things have been to build the team around the brand.
Nana : We see that the brand uses very unique colors and visuals. How do you choose seasonal concepts and themes for the brand?
SIRLOIN: We draw most of our inspiration from everyday moments, conversation, small and stupid things that we find interesting so much of the themes simply comes from conversations between us and the community.
Nana : What do you hope for the Asian fashion industry to look like after the pandemic?
SIRLOIN: We hope that we produce less and better, sleep more, and enjoy.
Nana : Where do you see the brand in 10 years?
SIRLOIN: The coming 10 years will have such a sweeping change on everyone that is producing products, we think it is a crucial time for experimenting, try-out and finding new ways of making fashion. Who knows what will happen?
Nana : Do you have any advice for our readers who are seeking to find a way to build a one-of-a-kind brand like “SIRLOIN”?
SIRLOIN: Be creative not just in design or making clothes, but with every aspect of your life and how you run your business.
SIRLOIN is a sense of humor and love for the small sarcastic moments of everyday, personal stories of everyday products.
sIRLOIN
