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Meimei, Founder of DFO talks about the tip to success in fashion business.

“The themes embedded in our clothing reflect narratives about Southeast Asia.” Interview with Hugh Koh, the founder of PMC

“We aspire to convey an attitude towards life and time, rooted in an understanding of the essence of things and expressed through objective facts.” Interview with Sean&Eric, the co-founders of Cell Aging

The co-founders share a common interest in Science and Fashion, so they conceived a fashion brand that explores our relationship as living organisms with the world. Like its name suggests, Cell (Life) and Aging (Time). If we walk into a Cell Aging store, we can see many technological elements as well as futuristic designs.

“How I could enhance the communication of environmental issues through the lens of fashion?” Interview with COMI, the founder of Cycle by myob

Surrounded by NYC’s diverse culture and vibrant community, although COMI initially aspired to become a singing coach, the inspiring environment led her to venture into the world of fashion, giving birth to her own brand, Cycle by myob. Following the experiences of childbirth and child-rearing, she began contemplating environmental issues. In her inaugural collection, she demonstrated a strong commitment to sustainability, emphasizing recycling, upcycling, the use of recycled polyester, and a reliance on renewable energy.

“We aim to provide a friendly and positive atmosphere.” Interview with Blanc L., the founder of Loading

Under the slogan “We’re more than a store; we’re a culture shaped by all of you,” Hong Kong’s select store, Loading, persists in providing its audience with lifestyle items spanning art, skate, and music. Despite catering to niche demands, Loading remains steadfast in adhering to its mission.

“Go deeper inside yourself, and to really living the life you want to live.” Interview with Jacky Lam, the associate creative director of izzue

Embrace the life that truly reflects your identity and persistently discover your genuine self—this is the fundamental mission of izzue. As a brand born in Hong Kong, a city at the forefront of Asian fashion, izzue has not only established a thriving fashion empire in its home city but has also garnered a global following, earning widespread acclaim and popularity.