In this issue of ASIAN VOICE, we feature HIMSIDE, an Indonesian brand that is loved by streetwear lovers around the world. With their iconic and bright, eye-catching designs, many are attracted by the one-of-a-kind clothing HIMSIDE offers. From origin of the brand’s name to the brands mission, this interview will look into the core of the brand.
Nana : Can you tell us a little bit about your brand?
HIMSIDE : Himside was formed at the end of 2020, more precisely on 30, August 2020.
Himside was born with the concept of lover, with the message of forming an emotional bond between
Himside brand product and consumers, by creating a colorful contextual concept.
Nana : Why did you decide to name it “HIMSIDE”?
HIMSIDE : The philosophy of himside’s naming is “Him”are for the costumers and “side” is for the brand.
With hope that the himside brand will always be on the side of costumer and can be their daily street wear anytime.
Nana : What were some of the inspirations for the brand?
HIMSIDE : Art and pop culture style influenced me in the making of my brand.
Nana : What does your brand value most as a streetwear brand?
HIMSIDE : Himside’s brand value is to constantly deliver an excellent product while maintaining a distinct identity and character from the competition because 75% are designed and manufactured by ourselves.
Nana : What are some thoughts you have about the current Asian fashion scene?
HIMSIDE : The Asian fashion industry is now off to a good start, and I hope that the Asian fashioni ndustry will become a trend setter in the globe.
Nana : Can you tell us about some challenges you faced during the making of the brand?
HIMSIDE : The most difficult aspect of creating our brand is determining the concept, concepts, and messages that should be presented and accepted by customers. Because, in my opinion, determining the brand’s concept and direction is difficult.
And, in my opinion, the brand is the emotional tie between the product and the consumer, and what matters
is how much contextual value you provide. Successful brands also have a strong sense of identity.
Nana : In what way do you use social media to deliver your designs?
HIMSIDE : I distribute my products and designs via social media as a platform with a readiness to
send messages, educate, and notify the public as customers in virtual form.
Nana : Is there a particular artist, movie, place, book that you would recommend our readers to check for inspiration?
HIMSIDE : There are various films and books that can be recommended to your reader, like”the cure and friend with benefits”and”moon”by Tere Liye.
Nana : Do you have any advice for our readers who seek to build their own brand?
HIMSIDE : My advise is that the best approach to establish a brand is to be committed and consistent in carrying out the strategy.
Always fresh ideas, slowdown, calm down, don’t worry, don’t rush, don’t give up, and trust the process.
“Don’t give up and trust the process.”HImside